How Do B2B Buyers Consume Content And What do They Want?

SUMMARY: B2B buyers’ journeys include consistent patterns. And research gives you a solid idea of what they want from your content. Learn the specifics on both in this post.  Time to read: about 7 mins.   How do B2B buyers really use content? Do you think they read a blog post, think,”Wow? that’s amazing! I have […]

How to Nearly Immediately Win More Leads from Your B2B Content: 5 Simple But Overlooked Tricks

Summary: You don’t have to wait 12-18 months to get leads from your content. In fact, you can get highly qualified leads in just a few months. Need I say more?  Time to read: 8 mins Marcus Sheridan says content marketing takes up to six months just to generate leads, around 12 to generate sales […]

12 Surprising Reasons Your B2B Content Marketing Strategy Doesn’t Win Any Leads

Summary: Most B2B businesses don’t effectively generate leads with content. Content Marketing Institute says just 30% think they’re effective, down from 38% last year. Why do so many B2B companies fail? Find out 12 surprising reasons in this post. Time to read: 9 mins Admittedly in its 2016 Benchmarks, Budgets, and Trends report, CMI was […]

The Savvy Marketer’s Quick Guide to B2B Marketing Analytics

Summary: What traffic sources work for your business? Which don’t? Learn how to find the answers.  And discover how to make smart content marketing decisions in this post.  Time to read: 9 mins Oh wow, you’re gonna loooooooove this post. It’s a use-immediately, simple guide to figuring out where and how to promote your B2B content […]

This Simple B2B Content Marketing Tip Could Save You Millions in Lost Profits

Summary: Almost all businesses waste the money spent on B2B content. Content works. But businesses need to make a major mental shift to get more leads and sales from their content. Learn the shift you need to make, and some practical tips for creating content that wins attention, generates leads, and closes more sales.  Time to read: 6 mins The […]