The Worldclass Manual to Developing a Content Strategy for the Web

Think of everything the digital world says your website needs to have.  You “need” any one of a number of the following types of digital marketing materials: Blog posts Web pages Press releases Updates on Facebook, Twitter, Google+, and LinkedIn Case studies White papers Short reports FAQ sections Resource sections Newsroom Newsletter However, which should […]




What is a SEO Copywriter? What is SEO Copywriting?

You might have an idea what a copywriter does.  If you don’t, basically it’s their job to write whatever copy you need written. In a technical sense, a copywriter creates those direct response marketing materials you get all the time – post cards, advertisements in magazines, sales letters, and so on.  When you actually contact […]