How to Effortlessly Transform Your B2B Blog into a Lead Gen Machine

Summary: Most B2B blogs make simple mistakes. When you fix them, you get a ton more leads from your blog. Learn what to work on with yours so you get the leads you want.  Time to read: 10 mins Tired of hearing how other B2B blogs generate floods of leads?  Meanwhile..what do you get?  A […]

Why You Can Forget about Being a “Thought Leader” (And What to Do Instead)

Summary: “Thought leadership” is a practical impossibility for most B2B companies. But, you can still do quite well with content marketing. Learn why this should be your mindset in this post.  Time to read: 5 minutes Nearly every business I talk to who’s serious about content marketing wants to be the “thought leader.” But I’m […]

Solved: How to Accurately Measure Your B2B Content Marketing ROI

Summary: Question: what’s harder than measuring B2B content marketing’s ROI? I’m waiting… Honestly, I can’t think of anything either. This post shows you how you can come awfully close to precisely measuring your content’s ROI.  Time to read: 9 mins I was talking with a prospect the other week, and she asked me the billion-dollar […]